ALLYSCA was a finalist in the ‘Image Change and Rebranding Campaign’ category at the Marketing Intelligence and Innovation Awards, which honour service-oriented marketing results.
‘For us, even being nominated for this award is a great honour’, says Markus Kunze, CEO of ALLYSCA. ‘We’re proud to have been selected for the shortlist alongside global giants like Merck Gruppe and far-reaching campaigns like Vodafone Callyeah’.
The film we submitted for the brand relaunch, the ‘ALLYSCA Story’, explains what drives us and where we’re headed in a simple, authentic way. Our new brand positioning sends a clear, confident message: ‘We know people!’ In future, we’re going to live this brand promise more intensively, communicate it more aggressively and fulfil it in even more industries. The MIIAs are awarded by the Quadriga Hochschule Berlin for service-oriented marketing results, taking into account innovation, technical progress, efficiency and interdisciplinarity.